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The Lin-Rodnitzky Ratio

Ratio quick reference: 1.0-1.5: Too conservative – probably missing out on conversions. 1.5-2.0: Target range – this is good, well-balanced keyword management. 2.0-2.5: Fairly aggressive – some overspend detected. Over 2.5: Very aggressive – a...

AdWords: Expensive keywords that don’t convert

This alert helps identify active keywords in your AdWords account that could be driving up account costs unnecessarily. They are contributing to account spend without delivering any conversions. Related articles: How to connect your AdWords account More about...

AdWords Notifications

Revere provides critical and timely insights to help you know when your AdWords account needs attention. Revere’s intelligent alerts are built to save you money by monitoring the most critical issues around wasted spend. Revere saves you time by doing the monitoring...

Optimizely Notifications

Staying on top of your Optimizely experiments is critical for their success. Revere will remind you about your Optimizely accounts being monitored and help you know when a particular experiment needs attention. Revere will alert you about the following: Daily activity...