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Revere provides critical and timely insights to help you know when your AdWords account needs attention.

Revere’s intelligent alerts are built to save you money by monitoring the most critical issues around wasted spend. Revere saves you time by doing the monitoring for you, so you don’t have to constantly log in to make sure there aren’t any serious problems. Quickly knows things like:

  • Total account spend today is higher than usual
  • A keyword appears to be overspending
  • Total account conversions are unusually low

Let’s take a closer look at the individual notifications.

The total account spend today is higher than usual.

This alert is sent when today’s spend is the highest that has been seen for the last thirty days.

A few examples of scenarios that could cause this alert to trigger:

  • There’s a lot more traffic than usual because of a spike in interest around your keywords (or other account targeting).
  • Somebody made a mistake and the account is at risk of a huge overspend.
  • Expected lift in spend. There is no reason to be concerned.

A keyword appears to be overspending.

This alert is sent when any of your top spending keywords are costing too much, in relation to the conversions they’re bringing in. It is based on yesterday’s keyword performance, so it’s important to establish whether this is a trend or an anomaly. This alert specializes in uncovering “leaky bucket” problems, which can cause a lot of cost where you as the advertiser do not see a good level of return.

Some examples of scenarios that could cause this alert to trigger:

  • Somebody set a bid too high.
  • A keyword was added without a good set of negative keywords and some bad targeting is costing money.
  • The keyword url is a bad landing page.
  • You expect to be overspending on the keyword. You’ve made a choice, so there is no reason to be concerned.

Total account conversions are unusually low.

This alert is sent when the total conversions for your account were unusually low, comparing yesterday to recent data.

There are a lot of reasons conversions may be low. Keep in mind this is based on one day, so an important next step is to establish whether this might represent a trend, or just be an anomaly.

Here are a few examples of scenarios that could cause this alert to trigger:

  • Your conversion tracking broke.
  • Your account went offline.
  • Your website broke or changed in a bad way.
  • Your ads are broken (or changed into something not so good).
  • An important set of converting keywords aren’t getting the same level of traffic they did before.
  • You expected the decline. Maybe it’s a holiday, for example, so there is no reason to be concerned.