Marketing in the “age of machines”

Marketing in the “age of machines”

With the onset of AI and robotics it’s been estimated that 47% of jobs are at risk for automation within the next decade or two. So how do we as marketers robot-proof our jobs? Will AI take your job? One thing is for certain, the world of marketing as we know it...
Data visualization: Moving beyond charts and graphs

Data visualization: Moving beyond charts and graphs

Over the last few years, marketers have increasingly turned to data visualization to report on trends and campaign performance. Charts, graphs, and other visual aids help break down complex analytics into digestible chunks, giving the team quick visual insight into...