They see the forest, we see the trees

They see the forest, we see the trees

Company performance isn’t an accident. It’s the result of the actions we take every day. Today’s dashboard-centric BI tools are great for visualizing performance trends and exploring your data, but they aren’t built to detect changes and events that drive that...
Welcome to the New Revere – Redesigned from the Ground Up

Welcome to the New Revere – Redesigned from the Ground Up

Since we launched in 2016, we’ve been adding new features and integrations to our platform – in collaboration with feedback from great teams relying on Revere for easy access to their marketing accounts. This week we are rolling out an entirely new experience to all...
Marketing in the “age of machines”

Marketing in the “age of machines”

With the onset of AI and robotics it’s been estimated that 47% of jobs are at risk for automation within the next decade or two. So how do we as marketers robot-proof our jobs? Will AI take your job? One thing is for certain, the world of marketing as we know it...
Data visualization: Moving beyond charts and graphs

Data visualization: Moving beyond charts and graphs

Over the last few years, marketers have increasingly turned to data visualization to report on trends and campaign performance. Charts, graphs, and other visual aids help break down complex analytics into digestible chunks, giving the team quick visual insight into...