2018 Recap

2018 Recap

As this year comes to a close, we want to tell you about what’s new with Revere and what’s up next for us in 2019. But first, let’s start by sharing a few thoughts on the industry and why it matters to focus on your data strategy in the coming year. Your company is a...
They see the forest, we see the trees

They see the forest, we see the trees

Company performance isn’t an accident. It’s the result of the actions we take every day. Today’s dashboard-centric BI tools are great for visualizing performance trends and exploring your data, but they aren’t built to detect changes and events that drive that...
Marketing in the “age of machines”

Marketing in the “age of machines”

With the onset of AI and robotics it’s been estimated that 47% of jobs are at risk for automation within the next decade or two. So how do we as marketers robot-proof our jobs? Will AI take your job? One thing is for certain, the world of marketing as we know it...
Data visualization: Moving beyond charts and graphs

Data visualization: Moving beyond charts and graphs

Over the last few years, marketers have increasingly turned to data visualization to report on trends and campaign performance. Charts, graphs, and other visual aids help break down complex analytics into digestible chunks, giving the team quick visual insight into...