Cyber Monday 2017 is predicted to be the busiest digital shopping day in US History and marketers are busier than ever getting campaigns ready so they can get big results for the brands they represent.
We’ve compiled a list of the best Cyber Monday 2017 marketing stats, tips and advice from the pros:
In 2016, Cyber Monday sales hit an all time high, with consumers spending $3.45 billion USD in a single day. And, in the same year Black Friday traffic was up 220% over a regular day.
The most popular online shopping time for website visits and orders is from 8pm to 10pm. Consumers will only have 50 percent of their holiday shopping completed by Sunday, December 3rd and 80 percent completed by Friday, December 15th.
Salesforce also gives us another great resource with it’s Holiday Insights guide.
RetailDive gives us their take on the trend, pointing out that 72% of consumers are “consistently more excited for Cyber Monday than any other end-of-year sales day,” including Black Friday and the day after Christmas.
BetaNews adds to this point, telling us about what drives the consumer’s choice of retailer. While price is the main factor convenience matters too, 82 percent of shoppers value getting in and out quickly when shopping in-store over the holidays.
Metric Theory makes a convincing case on why you should spend more on your marketing leading up to Cyber Monday.
Beeketing shares practical tips on when to launch email campaigns, how to set up referral programs and on using countdown timers.
Jobcrusher shares practical tips for getting your marketing ready for Cyber Monday – and backs it all up with stats. They’re recommending that you promote cheap shipping, target and prep your website for mobile buyers, create dedicated landing pages, prep campaigns early, prepare for traffic timing – traffic peaks at different times on Black Friday versus Cyber Monday.
How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday
WiderFunnel shows us how to use pricing psychology to drive revenue, backed with real-world examples and actual test results.
Adaptify calls this out most clearly, and you’ll see the advice repeated across the board: Make sure you’ve optimized your campaigns, landing pages and checkout for mobile. With 56% of smartphone owners planning to use their devices to assist in Thanksgiving weekend shopping, mobile will be the most important medium this holiday season.
In this post, Shopify talks about trends on use of discounts, Anti-Cyber Monday campaigns, and how brands are using humor to sell in social media.
Adaptly recommends you start testing in September, prioritize spending on Direct Response over Branding campaigns, and launch your Pinterest campaigns early because Pinners start searching for holiday goods nearly twice as early as everybody else.
On the Business 2 Community site we learn how you can pull your campaign name, terms or UTM parameters into dynamic landing page offers to increase conversion rates.
3Q Digital reminds us how creating a custom audience using the time range feature in AdWords can add another level of granularity to your remarketing campaigns.